Bold line drawings of the product have been used instead of photography as the design has been restricted to two-colour print. When designing graphics for the Mega Hippo and Pelican box bold product icons have been used as a selling point for highlighting the product’s main features, including tick boxes at the base so the same print design can be usedfor the whole range. The response has been highly positive from customers and retailers since the new packaging has made its way onto warehouse shelves.

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